Iconic Brand Absolut Vodka teamed up with Outside Gang and Garcelle Beauvais
Absolut Invites You to Host a ‘Front Yard Social Club’ this Summer. The brand born to mix signals it’s time to turn your attention to the front yard, introducing custom coolers inspired by Absolut citrus flavors & designed in collaboration with Garcelle Beauvais
Welcome to Absolut’s Front Yard Citrus Club, a social movement created in partnership with actress, author and humanitarian Garcelle Beauvais that encourages consumers to mix it up this summer, making their front yards the place to be. Inspired by Absolut’s citrus portfolio including Citron, Lime, Mandrin and Grapefruit flavored vodkas, the Absolut Front Yard Citrus Club is a signal to break the ice, whether mixing with old friends or meeting new neighbors.
To celebrate this movement, Absolut and Garcelle have co-created a line of unique citrus-inspired coolers to serve as an invitation and a visual cue that the block is ready to mix and mingle. Produced by Outside Gang, the coolers lean into the iconic fruits and colorways of the Absolut citrus bottles and are not only meant to be a central gathering place for the neighborhood, but also are the perfect pop of color to amp up front yard decor. As a proven hostess herself and as the Front Yard Citrus Club’s Social Director, Garcelle will provide firsthand tips and tricks for making the most of time with friends and family including how to properly set the front yard scene to the perfect playlist and how to party prep for success.
“The front yard has always been a great place to meet new neighbors and reconnect with old friends, and Absolut’s Front Yard Citrus Club is the perfect way to mix it up this summer and bring people together,” said Beauvais. “As the Social Director of Absolut’s Front Yard Citrus Club, I had the privilege of working closely with the brand to bring a custom collection of summer coolers to life, inspired by Absolut’s citrus portfolio, to help people mix it up in their front yard all summer long.”
Absolut is creating a limited edition Front Yard Citrus Club Cocktail Kit that will include everything one needs to make the front yard ready for its hosting debut. Each cocktail kit will include an Absolut x Outside Gang Cooler with a corresponding bottle of the selected Absolut citrus flavor, along with ingredients to make the Absolut Citrus Swizzle, a versatile cocktail that is best served in the front yard. In addition, each cocktail kit will include the brand’s cooler design partner, Garcelle Beauvais’ recently released book, Love Me As I Am. The citrus-inspired coolers are available on ReserveBar.
“This summer, we’re inviting people to break up with the backyard and focus their entertaining energy on the front yard with Absolut’s Front Yard Citrus Club, and it’s not just a place, but a mindset where once just neighbors can evolve into friends,” said Matt Foley, Vice President Marketing, Absolut.
“As a brand known for mixing things up and bringing people together, this social movement is a celebration of conviviality inspired by our Absolut citrus flavors To learn more about Absolut’s Front Yard Citrus Club, cocktail kit and summer citrus cocktail inspirations, please visit absolut.com/us/citrus.
For branded or personalised drinks coolers please get in touch with graham@outsidegang.com